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Showing posts from October, 2022

Private colleges and discount, 2020

Note: A reader pointed out that there are two years of data in this set (Fall 2021 enrolling data and Fall 2020 Financial Aid data).  In all probability, this will cause discount rates to be a bit lower on this view than in reality.  As always, don't take or make any important decisions based on information on a free website. Discount rate is a hot topic among private college leaders, and although it's an interesting measure, it's not as helpful as some people might think it is.  And it's a little hard to grasp and hard to explain.  But I'm going to try. Discount rate can be helpful when measuring yourself against yourself over time; and it can be helpful when measuring yourself against similar peers.  But as a thing unto itself?  Pretty worthless, actually.  Here's why. First some definitions: Discount rate measures the amount of institutional aid you award as a function of how much gross tuition you charge.  If you collect $10,000,000 in tuition, and award $4,

Yes, your yield rate is still falling, redux (2021)

I've been creating this data visualization, or some form of it, for several years now .  I think it's most useful for higher education enrollment professionals who have to explain to people at their university why their yield rate is falling.  The short answer is that applications and admits are increasing faster than student populations: If a student today applies to an average of seven colleges, compared to four colleges twenty years ago, yield rate almost has to go down.  I'm sure AI will fix this, and all our problems, very soon. But I've spoken to others who use this other ways: To work with students to talk about chances for admission; to show parents how things have changed in the past twenty years; or to help journalists understand the lay of the land.  Whatever you use this for, I hope it's instructive, and I hope you feel free to share it widely. And if you work in a college or university and save yourself some time by using this, or if you work with clien