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Showing posts from January, 2022

Yes, your yield rate is still falling, v 2020

I started doing this post on a regular basis several years ago, in response (if I recall) to a colleague talking about their Board of Trustees Chair insisting that "all we need to do" to bring enrollment back to its former level is to get the yield rate up.   That's the equivalent of saying all you need to do is straighten your drives and cut ten putts from each round, and you'll be a great golfer.  Moreover, it's based on the assumption that a falling yield rate is based on something you're doing or not doing.  The challenge is much larger, and a lot harder to address.  It's not a switch you flip. So we've got this: A look at applications, admits, and enrolls over the last twenty years, and three key ratios that are based on those numbers: Admit rate, or the percentage of applicants offered admission; yield rate, or the percentage of those offered admission who enroll; and the lesser-known draw rate, which is calculated by dividing the yield rate by t