Strategic planning at universities is always an important process, but it's even more crucial to do correctly these days. And lots of institutions might be missing a really critical element in scanning the external environment: The extent to which federal financial aid programs contribute to the essential revenue streams that run the enterprise. This is a fairly simple, if crowded, visualization, showing about 900 private colleges and universities who have good data in IPEDS. Each dot is a bubble, colored by region, representing a single institution. Its position along the horizontal axis shows student loans as percentage of core revenues, from left (low) to right (high). I've included subsidized undergraduate direct loans, unsubsidized undergraduate direct loans, Parent PLUS loans, graduate subsidized, and Graduate PLUS loans in the calculation. I did not include private loans. Some of these numbers may seem high, but understand what this says and what...